Likeable Social Media by Dave Kerpen

Title: Likeable Social Media

Author: Dave Kerpen

Description: The Secret to Successful Word-of-mouth Marketing on the Social Web is Easy: Be Likeable. The book helps you to harness the power of word-of-mouth marketing to transform your business. Listening to your customers and prospects. Delivering value, excitement and surprise. And most important, learning how to truly engage your customers and help them spread the word.

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